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<div style="overflow-x:auto;width:100%"><table class="catchall-table"><thead><tr><th style="min-width:40px">#</th><th style="min-width:240px">Event</th><th style="min-width:140px;white-space:nowrap">Deal Duration Years</th><th style="min-width:140px;white-space:nowrap">Deal Currency</th><th style="min-width:140px;white-space:nowrap">Deal Type</th><th style="min-width:140px;white-space:nowrap">Announcement Date</th><th style="min-width:140px;white-space:nowrap">Deal Amount</th><th style="min-width:140px;white-space:nowrap">Venue Name</th><th style="min-width:140px;white-space:nowrap">Sport</th><th style="min-width:140px;white-space:nowrap">Location</th><th style="min-width:140px;white-space:nowrap">Sponsored Entity</th><th style="min-width:140px;white-space:nowrap">Sponsor Company</th><th style="min-width:120px;white-space:nowrap">Source</th></tr></thead><tbody><tr><td>1</td><td style="min-width:240px">Topps Sponsors FIFA World Cup 2026 Final Halftime Show</td><td style="min-width:140px">1</td><td style="min-width:140px">USD</td><td style="min-width:140px">title_sponsorship</td><td style="min-width:140px">2026-07-19</td><td style="min-width:140px">1</td><td style="min-width:140px">MetLife Stadium</td><td style="min-width:140px">soccer</td><td style="min-width:140px">East Rutherford, New Jersey</td><td style="min-width:140px">FIFA World Cup 2026 Final Halftime Show</td><td style="min-width:140px">Topps</td><td style="white-space:nowrap"><a href="https://athlonsports.com/soccer/world-cup-closing-ceremony-lineup-fifa-announces-every-performer" target="_blank" rel="nofollow">https://athlonsports.com/soccer/world-cup-closing-ceremony-lineup-fifa-announces-every-performer</a></td></tr><tr><td>2</td><td style="min-width:240px">Detroit Lions sign 5-year partnership with Soaring Eagle Casino</td><td style="min-width:140px">5</td><td style="min-width:140px">USD</td><td style="min-width:140px">corporate_sponsorship</td><td style="min-width:140px">2026-07-16</td><td style="min-width:140px">25,000,000</td><td style="min-width:140px">Ford Field</td><td style="min-width:140px">football</td><td style="min-width:140px">Detroit</td><td style="min-width:140px">Detroit Lions</td><td style="min-width:140px">Soaring Eagle Casino and Resort</td><td style="white-space:nowrap"><a href="https://midmichigannow.com/sports/local-sports/soaring-eagle-casino-resort-to-become-home-venue-for-great-lakes-royals-basketball-team" target="_blank" rel="nofollow">https://midmichigannow.com/sports/local-sports/soaring-eagle-casino-resort-to-become-home-venue-for-great-lakes-royals-basketball-team</a></td></tr><tr><td>3</td><td style="min-width:240px">Dallas Mavericks announce Chase as jersey patch sponsor</td><td style="min-width:140px">5</td><td style="min-width:140px">USD</td><td style="min-width:140px">jersey_sponsorship</td><td style="min-width:140px">2026-07-08</td><td style="min-width:140px">8,500,000</td><td style="min-width:140px">American Airlines Center</td><td style="min-width:140px">basketball</td><td style="min-width:140px">Dallas, Texas</td><td style="min-width:140px">Dallas Mavericks</td><td style="min-width:140px">JPMorganChase</td><td style="white-space:nowrap"><a href="https://ground.news/article/dallas-mavericks-announce-chase-bank-is-official-jersey-patch-partner_32ed47" target="_blank" rel="nofollow">https://ground.news/article/dallas-mavericks-announce-chase-bank-is-official-jersey-patch-partner_32ed47</a></td></tr><tr><td>4</td><td style="min-width:240px">Progressive Insurance becomes jersey sponsor for Cleveland WNBA team</td><td style="min-width:140px">10</td><td style="min-width:140px">USD</td><td style="min-width:140px">jersey_sponsorship</td><td style="min-width:140px">2026-07-21</td><td style="min-width:140px">20,000,000</td><td style="min-width:140px">Rocket Arena</td><td style="min-width:140px">basketball</td><td style="min-width:140px">Cleveland, Ohio</td><td style="min-width:140px">Cleveland WNBA team</td><td style="min-width:140px">Progressive Insurance</td><td style="white-space:nowrap"><a href="https://fortune.com/2026/07/21/progressive-cleveland-wnba-jersey-deal" target="_blank" rel="nofollow">https://fortune.com/2026/07/21/progressive-cleveland-wnba-jersey-deal</a></td></tr><tr><td>5</td><td style="min-width:240px">KeyBank becomes Founding Partner of Cleveland WNBA</td><td style="min-width:140px">-1</td><td style="min-width:140px">USD</td><td style="min-width:140px">corporate_sponsorship</td><td style="min-width:140px">2026-07-14</td><td style="min-width:140px">-1</td><td style="min-width:140px">Rocket Arena</td><td style="min-width:140px">basketball</td><td style="min-width:140px">Cleveland</td><td style="min-width:140px">Cleveland WNBA</td><td style="min-width:140px">KeyBank</td><td style="white-space:nowrap"><a href="https://ca.marketscreener.com/news/cleveland-wnba-and-keybank-announce-keybank-as-first-founding-partner-ce7f5edcd08af122" target="_blank" rel="nofollow">https://ca.marketscreener.com/news/cleveland-wnba-and-keybank-announce-keybank-as-first-founding-partner-ce7f5edcd08af122</a></td></tr><tr><td>6</td><td style="min-width:240px">American Century Championship Title Sponsorship</td><td style="min-width:140px">4</td><td style="min-width:140px">USD</td><td style="min-width:140px">title_sponsorship</td><td style="min-width:140px">2026-07-06</td><td style="min-width:140px">1</td><td style="min-width:140px">Edgewood Tahoe Golf Course</td><td style="min-width:140px">golf</td><td style="min-width:140px">South Tahoe</td><td style="min-width:140px">American Century Championship</td><td style="min-width:140px">American Century</td><td style="white-space:nowrap"><a href="https://www.sportsbusinessjournal.com/Articles/2026/07/06/nbc-american-century-championship-keep-motoring-on" target="_blank" rel="nofollow">https://www.sportsbusinessjournal.com/Articles/2026/07/06/nbc-american-century-championship-keep-motoring-on</a></td></tr><tr><td>7</td><td style="min-width:240px">Oh YAAS and BKFC Trading Card Launch Presented by Whatnot</td><td style="min-width:140px">-1</td><td style="min-width:140px">USD</td><td style="min-width:140px">presenting_sponsorship</td><td style="min-width:140px">2026-07-30</td><td style="min-width:140px">-1</td><td style="min-width:140px">Donald E. Stephens Convention Center</td><td style="min-width:140px">mixed</td><td style="min-width:140px">Rosemont, IL</td><td style="min-width:140px">46th National Sports Collectors Convention and Bare Knuckle Fighting Championship (BKFC)</td><td style="min-width:140px">Whatnot</td><td style="white-space:nowrap"><a href="https://www.eagletribune.com/region/oh-yaas-and-bkfc-make-history-at-the-national-with-the-worlds-first-experiential-collectible/article_1962dc4f-5b68-575d-bc80-b7a2648cd1ca.html" target="_blank" rel="nofollow">https://www.eagletribune.com/region/oh-yaas-and-bkfc-make-history-at-the-national-with-the-worlds-first-experiential-collectible/article_1962dc4f-5b68-575d-bc80-b7a2648cd1ca.html</a></td></tr><tr><td>8</td><td style="min-width:240px">New York Yankees Partner with Lumen for Connectivity</td><td style="min-width:140px">10</td><td style="min-width:140px">USD</td><td style="min-width:140px">corporate_sponsorship</td><td style="min-width:140px">2026-07-14</td><td style="min-width:140px">200,000,000</td><td style="min-width:140px">Yankee Stadium</td><td style="min-width:140px">baseball</td><td style="min-width:140px">New York</td><td style="min-width:140px">New York Yankees</td><td style="min-width:140px">Lumen Technologies</td><td style="white-space:nowrap"><a href="https://www.eagletribune.com/region/new-york-yankees-choose-lumen-to-power-game-day-connectivity-data-resilience-and-the-fan/article_54e80bc1-bee3-5aca-90a2-a86a8dd22659.html" target="_blank" rel="nofollow">https://www.eagletribune.com/region/new-york-yankees-choose-lumen-to-power-game-day-connectivity-data-resilience-and-the-fan/article_54e80bc1-bee3-5aca-90a2-a86a8dd22659.html</a></td></tr><tr><td>9</td><td style="min-width:240px">Children's National Partners with Washington Spirit</td><td style="min-width:140px">3</td><td style="min-width:140px">USD</td><td style="min-width:140px">corporate_sponsorship</td><td style="min-width:140px">2026-07-30</td><td style="min-width:140px">1,000,000</td><td style="min-width:140px">Audi Field</td><td style="min-width:140px">soccer</td><td style="min-width:140px">Washington, D.C.</td><td style="min-width:140px">Washington Spirit</td><td style="min-width:140px">Children's National</td><td style="white-space:nowrap"><a href="https://washingtonspirit.com/blog/2026/07/30/washington-spirit-names-childrens-national-a-proud-pediatric-partner" target="_blank" rel="nofollow">https://washingtonspirit.com/blog/2026/07/30/washington-spirit-names-childrens-national-a-proud-pediatric-partner</a></td></tr><tr><td>10</td><td style="min-width:240px">Herbalife and FIFA 1904 Partnership for Wellness Experience</td><td style="min-width:140px">19</td><td style="min-width:140px">USD</td><td style="min-width:140px">corporate_sponsorship</td><td style="min-width:140px">2026-07-14</td><td style="min-width:140px">20,260,714</td><td style="min-width:140px">FIFA 1904 HQ at 12 Mercer Street</td><td style="min-width:140px">soccer</td><td style="min-width:140px">New York City, New York</td><td style="min-width:140px">FIFA 1904</td><td style="min-width:140px">Herbalife</td><td style="white-space:nowrap"><a href="https://www.aol.com/articles/fashion-meets-wellness-herbalife-fifa-141200000.html" target="_blank" rel="nofollow">https://www.aol.com/articles/fashion-meets-wellness-herbalife-fifa-141200000.html</a></td></tr><tr class="row-locked"><td>11</td><td style="min-width:240px">The Franchise Game 2026 Returns to Yum! Brands HQ</td><td style="min-width:140px">10</td><td style="min-width:140px">USD</td><td style="min-width:140px">corporate_sponsorship</td><td style="min-width:140px">2026-07-20</td><td style="min-width:140px">20,000,000</td><td style="min-width:140px">Yum! Brands Headquarters</td><td style="min-width:140px">football</td><td style="min-width:140px">Plano, Texas</td><td style="min-width:140px">The Franchise Game 2026</td><td style="min-width:140px">Yum! Brands</td><td style="white-space:nowrap"><a href="https://www.restaurantnews.com/the-franchise-game-2026-franchise-symposium-trade-show-072026" target="_blank" rel="nofollow">https://www.restaurantnews.com/the-franchise-game-2026-franchise-symposium-trade-show-072026</a></td></tr><tr class="row-locked"><td>12</td><td style="min-width:240px">Hard Rock Bet Partners with Miami Marlins</td><td style="min-width:140px">1</td><td style="min-width:140px">USD</td><td style="min-width:140px">corporate_sponsorship</td><td style="min-width:140px">2026-07-22</td><td style="min-width:140px">1</td><td style="min-width:140px">loanDepot park</td><td style="min-width:140px">baseball</td><td style="min-width:140px">Miami, Florida</td><td style="min-width:140px">Miami Marlins</td><td style="min-width:140px">Hard Rock Bet</td><td style="white-space:nowrap"><a href="https://sports.yahoo.com/articles/cant-fix-stupid-mlbers-split-171900807.html" target="_blank" rel="nofollow">https://sports.yahoo.com/articles/cant-fix-stupid-mlbers-split-171900807.html</a></td></tr></tbody></table></div>