North America Sports Sponsorship & Naming Rights Tracker
178
July 2026
GTM
A structured record of 178 corporate sponsorship agreements, naming rights deals, and brand partnership announcements in North American professional and major collegiate sports in July 2026.
Corporate sponsorship agreement, stadium naming rights deal, or title sponsorship was signed or confirmed by a professional sports team, league, or major event in North America
Sports marketing agencies and brand partnership teams at corporates track deal announcements to benchmark sponsorship values and identify available inventory. Sports rights consultants and entertainment lawyers use sponsorship data to advise rights holders on market rates and deal structures. Brands evaluating sports investment use this data to assess competitor activity and the going rate for naming rights and jersey deals.
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<h3>What types of sponsorship deals are covered?</h3><p>Coverage includes stadium and arena naming rights, title sponsorships, corporate partnership agreements, jersey and kit sponsorships, and league-wide brand partnerships in North America.</p><h3>Are deal values always available?</h3><p>No. Financial terms are captured only where formally disclosed in press releases, regulatory filings, or confirmed reporting.</p><h3>Which sports and leagues are covered?</h3><p>Coverage spans all major North American professional sports including NFL, NBA, MLB, NHL, MLS, NASCAR, PGA Tour, UFC, and major international events hosted in North America.</p><h3>How often is this dataset updated?</h3><p>We rerun this dataset once a month. You can create your own dataset that updates as frequently as every one hour on <a href="https://platform.newscatcherapi.com/catchall">platform.newscatcherapi.com/catchall</a></p>