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<div style="overflow-x:auto;width:100%"><table class="catchall-table"><thead><tr><th style="min-width:40px">#</th><th style="min-width:240px">Event</th><th style="min-width:140px;white-space:nowrap">Sponsored Entity</th><th style="min-width:140px;white-space:nowrap">Announcement Date</th><th style="min-width:140px;white-space:nowrap">League</th><th style="min-width:140px;white-space:nowrap">Deal Type</th><th style="min-width:140px;white-space:nowrap">Sponsor Company</th><th style="min-width:140px;white-space:nowrap">Deal Duration</th><th style="min-width:140px;white-space:nowrap">Sport</th><th style="min-width:140px;white-space:nowrap">Deal Currency</th><th style="min-width:140px;white-space:nowrap">Location</th><th style="min-width:140px;white-space:nowrap">Deal Amount</th><th style="min-width:120px;white-space:nowrap">Source</th></tr></thead><tbody><tr><td>1</td><td style="min-width:240px">Alkeme Equipment Sponsorship Deal with Utah Utes Football</td><td style="min-width:140px">Utah Utes</td><td style="min-width:140px">2026-09-01</td><td style="min-width:140px">NCAA</td><td style="min-width:140px">equipment sponsor</td><td style="min-width:140px">Alkeme is officially known as Utah's equipment sponsor.</td><td style="min-width:140px"></td><td style="min-width:140px">football</td><td style="min-width:140px">USD</td><td style="min-width:140px">Utah</td><td style="min-width:140px">1,000,000</td><td style="white-space:nowrap"><a href="https://tucson.com/sports/subscriber/article_ff188049-c555-4a33-87b5-c86baae2de0d.html" target="_blank" rel="nofollow">https://tucson.com/sports/subscriber/article_ff188049-c555-4a33-87b5-c86baae2de0d.html</a></td></tr><tr><td>2</td><td style="min-width:240px">First Horizon Bank and Tennessee Athletics Announce 10-Year $120 Million Jersey Patch Sponsorship Extension</td><td style="min-width:140px">Tennessee Athletics</td><td style="min-width:140px">2026-09-01</td><td style="min-width:140px">NCAA</td><td style="min-width:140px">official jersey patch sponsor</td><td style="min-width:140px">Tennessee Athletics announced Tuesday that it has expanded its long-standing partnership with First Horizon Bank.</td><td style="min-width:140px">10 years</td><td style="min-width:140px">football</td><td style="min-width:140px">USD</td><td style="min-width:140px">Knoxville, TN</td><td style="min-width:140px">120,000,000</td><td style="white-space:nowrap"><a href="https://247sports.com/college/tennessee/article/tennessee-athletics-announces-jersey-patch-partner-for-football-team-josh-heupel-first-horizon-danny-white-289384111" target="_blank" rel="nofollow">https://247sports.com/college/tennessee/article/tennessee-athletics-announces-jersey-patch-partner-for-football-team-josh-heupel-first-horizon-danny-white-289384111</a></td></tr><tr><td>3</td><td style="min-width:240px">Ripple and Florida Athletics Multi-Year Field Sponsorship Deal</td><td style="min-width:140px">Florida Athletics</td><td style="min-width:140px">2026-09-04</td><td style="min-width:140px">NCAA</td><td style="min-width:140px">multi-year partnership</td><td style="min-width:140px">Ripple</td><td style="min-width:140px">multi-year</td><td style="min-width:140px">football</td><td style="min-width:140px">USD</td><td style="min-width:140px">Gainesville, Florida</td><td style="min-width:140px">5,000,000</td><td style="white-space:nowrap"><a href="https://coincentral.com/ripple-signs-multi-year-xrp-deal-with-florida-athletics-logo-to-appear-at-the-swamp" target="_blank" rel="nofollow">https://coincentral.com/ripple-signs-multi-year-xrp-deal-with-florida-athletics-logo-to-appear-at-the-swamp</a></td></tr><tr><td>4</td><td style="min-width:240px">Codere Online Multi-Year NFL Sponsorship in Mexico</td><td style="min-width:140px">National Football League</td><td style="min-width:140px">2026-09-10</td><td style="min-width:140px">NFL</td><td style="min-width:140px">Official Betting Partner</td><td style="min-width:140px">Codere Online has signed a multi-year agreement with the National Football League to become an Official Betting Partner of the NFL in Mexico</td><td style="min-width:140px">multi-year</td><td style="min-width:140px">football</td><td style="min-width:140px"></td><td style="min-width:140px">Mexico</td><td style="min-width:140px"></td><td style="white-space:nowrap"><a href="https://sigma.world/news/industry-reels-slotbetting-nfl-deal" target="_blank" rel="nofollow">https://sigma.world/news/industry-reels-slotbetting-nfl-deal</a></td></tr><tr><td>5</td><td style="min-width:240px">Bloom Energy and Philadelphia 76ers Multiyear Jersey Patch Partnership</td><td style="min-width:140px">Philadelphia 76ers</td><td style="min-width:140px">2026-09-28</td><td style="min-width:140px">NBA</td><td style="min-width:140px">jersey patch partner</td><td style="min-width:140px">Bloom Energy recognized the national exposure that a figure such as James can bring.</td><td style="min-width:140px">multiyear</td><td style="min-width:140px">basketball</td><td style="min-width:140px">USD</td><td style="min-width:140px">Philadelphia</td><td style="min-width:140px">30,000,000</td><td style="white-space:nowrap"><a href="https://biztoc.com/x/2d1255095f297f4e" target="_blank" rel="nofollow">https://biztoc.com/x/2d1255095f297f4e</a></td></tr><tr><td>6</td><td style="min-width:240px">Michelob ULTRA and NHL Multiyear Beer Sponsorship Deal</td><td style="min-width:140px">National Hockey League</td><td style="min-width:140px">2026-09-24</td><td style="min-width:140px">NHL</td><td style="min-width:140px">Official Beer Sponsor</td><td style="min-width:140px">Michelob ULTRA, America's #1 top-selling and fastest-growing beer, is becoming an Official Beer Sponsor of the National Hockey League (NHL)</td><td style="min-width:140px">multiyear</td><td style="min-width:140px">hockey</td><td style="min-width:140px"></td><td style="min-width:140px">United States</td><td style="min-width:140px"></td><td style="white-space:nowrap"><a href="https://www.marketscreener.com/news/michelob-ultra-and-national-hockey-league-announce-multiyear-partnership-ce785adfde8eff24" target="_blank" rel="nofollow">https://www.marketscreener.com/news/michelob-ultra-and-national-hockey-league-announce-multiyear-partnership-ce785adfde8eff24</a></td></tr><tr><td>7</td><td style="min-width:240px">Edward Jones and University of Oregon Athletics $34 Million Sponsorship Partnership</td><td style="min-width:140px">University of Oregon Athletics</td><td style="min-width:140px">2026-09-02</td><td style="min-width:140px"></td><td style="min-width:140px">official wealth management partner</td><td style="min-width:140px">will kick off a four-year partnership with financial firm Edward Jones</td><td style="min-width:140px">4 years</td><td style="min-width:140px">football</td><td style="min-width:140px">USD</td><td style="min-width:140px">Oregon</td><td style="min-width:140px">34,000,000</td><td style="white-space:nowrap"><a href="https://sports.yahoo.com/articles/oregon-football-add-field-sponsor-163723658.html" target="_blank" rel="nofollow">https://sports.yahoo.com/articles/oregon-football-add-field-sponsor-163723658.html</a></td></tr><tr><td>8</td><td style="min-width:240px">Milwaukee Bucks and Uline Announce Multi-Year NBA Jersey Patch Partnership</td><td style="min-width:140px">Milwaukee Bucks</td><td style="min-width:140px">2026-09-21</td><td style="min-width:140px">NBA</td><td style="min-width:140px">official jersey patch partner</td><td style="min-width:140px">Pleasant Prairie-based Uline, the shipping and packaging supply distributor, is set to become the team's official jersey patch partner</td><td style="min-width:140px">multi-year</td><td style="min-width:140px">basketball</td><td style="min-width:140px"></td><td style="min-width:140px">Milwaukee, Wisconsin</td><td style="min-width:140px"></td><td style="white-space:nowrap"><a href="https://hoodline.com/2026/09/uline-lands-on-bucks-jerseys-as-pleasant-prairie-firm-becomes-new-patch-sponsor" target="_blank" rel="nofollow">https://hoodline.com/2026/09/uline-lands-on-bucks-jerseys-as-pleasant-prairie-firm-becomes-new-patch-sponsor</a></td></tr><tr><td>9</td><td style="min-width:240px">Fifth Third Bank Acquires Naming Rights to Detroit Tigers Stadium</td><td style="min-width:140px">Detroit Tigers</td><td style="min-width:140px">2026-09-21</td><td style="min-width:140px">MLB</td><td style="min-width:140px">naming rights</td><td style="min-width:140px">Fifth Third Bank has landed its first-ever naming rights deal for a major league sports venue.</td><td style="min-width:140px">through 2034</td><td style="min-width:140px">baseball</td><td style="min-width:140px"></td><td style="min-width:140px">Detroit</td><td style="min-width:140px"></td><td style="white-space:nowrap"><a href="https://www.bizjournals.com/cincinnati/news/2026/09/22/fifth-third-name-rights-detroit-tigers-ballpark.html" target="_blank" rel="nofollow">https://www.bizjournals.com/cincinnati/news/2026/09/22/fifth-third-name-rights-detroit-tigers-ballpark.html</a></td></tr><tr><td>10</td><td style="min-width:240px">Detroit Red Wings and DQS Solutions &amp; Staffing Jersey Patch Sponsorship Deal</td><td style="min-width:140px">Detroit Red Wings</td><td style="min-width:140px">2026-09-18</td><td style="min-width:140px">NHL</td><td style="min-width:140px">jersey patch</td><td style="min-width:140px">metro Detroit-based DQS Solutions &amp; Staffing (DQS)</td><td style="min-width:140px">multi-year agreement</td><td style="min-width:140px">hockey</td><td style="min-width:140px"></td><td style="min-width:140px">Detroit, Michigan</td><td style="min-width:140px"></td><td style="white-space:nowrap"><a href="https://sports.yahoo.com/articles/red-wings-announce-tv-channel-200441053.html" target="_blank" rel="nofollow">https://sports.yahoo.com/articles/red-wings-announce-tv-channel-200441053.html</a></td></tr><tr class="row-locked"><td>11</td><td style="min-width:240px">DoorDash Multiyear Partnership with NHL as Official On-Demand Delivery Partner</td><td style="min-width:140px">NHL</td><td style="min-width:140px">2026-09-17</td><td style="min-width:140px">NHL</td><td style="min-width:140px">official on-demand delivery partner</td><td style="min-width:140px">DoorDash recently announced a multiyear partnership with the NHL, becoming the official on-demand delivery partner for the league.</td><td style="min-width:140px">multiyear</td><td style="min-width:140px">hockey</td><td style="min-width:140px"></td><td style="min-width:140px">North America (Canada and the United States)</td><td style="min-width:140px"></td><td style="white-space:nowrap"><a href="https://wealthawesome.com/why-doordash-stock-is-tanking-today-09172026" target="_blank" rel="nofollow">https://wealthawesome.com/why-doordash-stock-is-tanking-today-09172026</a></td></tr><tr class="row-locked"><td>12</td><td style="min-width:240px">TikTok and NFL Announce Multi-Year Partnership Expansion</td><td style="min-width:140px">National Football League</td><td style="min-width:140px">2026-09-02</td><td style="min-width:140px">NFL</td><td style="min-width:140px">multiyear partnership</td><td style="min-width:140px">TikTok and the NFL announced a new multiyear partnership</td><td style="min-width:140px">multiyear</td><td style="min-width:140px">football</td><td style="min-width:140px"></td><td style="min-width:140px">United States</td><td style="min-width:140px"></td><td style="white-space:nowrap"><a href="https://www.mediapost.com/publications/article/417667" target="_blank" rel="nofollow">https://www.mediapost.com/publications/article/417667</a></td></tr></tbody></table></div>